"Kate is an inspiring leader who brings an approach to brand storytelling and consumer marketing that is authentic, in touch with the demands and expectations of the audience, and always mindful of the user experience."
— Alexandre Scriabine
Director of Performance Marketing, Surfline
As a senior brand marketing leader, storytelling has informed my eclectic creative career that's spanned design, games, and brand marketing across entertainment and lifestyle. I have a proven track record of developing and executing brand strategy for premium brands including Disney, Star Wars, and Electronic Arts.
As Senior Brand Marketing Manager for The Sims, I currently lead the development of go-to-market strategy and multi-channel, global marketing execution for the iconic life-simulator game.
✓Delivers impact with best-in-class creative campaigns
✓Brings clarity to complexity
✓Leads global distributed teams
✓Fosters camaraderie while driving exceptional work
"Kate has superior skills in strategic ideation, collaboration, and crafting story. Her breadth of knowledge and experience, and her passion for her work make her exceptional."
— Deanna Kent
Senior Narrative Designer, Disney
Experience
WORK
Senior Brand Marketing Manager, The Sims
Electronic Arts
May 2022 - Present
Global Social Media Lead, Shooters & Star Wars
Electronic Arts
Jun. 2021 - April 2022
Global Community Engagement Lead, Games Portfolio
Electronic Arts
Jul. 2020 - May 2021
Global Marketing & Communications Strategist, The Sims
Electronic Arts
Jan. 2018 - Jun. 2020
Creative Strategy Director
Make Creative
Jun. 2017 - Sept. 2018
Senior Content Strategist
Woodlot
Jan. 2015 - Oct. 2018
Lead Narrative Designer
A Thinking Ape
Feb. 2012 - Jan. 2015
Narrative Designer, Club Penguin
Disney Interactive Studios
Oct. 2010 - Oct. 2012
FREELANCE
Technical Journalist
BLANKSLATE Partners
2016 - 2017
Content Strategist
Work at Play
2015 - 2017
Narrative Consultant
Imaginary Games
2015 - 2016
Digital Strategist
Geist Magazine
2008 - 2010
Music Journalist
The Tyee
2009 - 2010
EDUCATION
BA, English Literature
University of British Columbia, 2008
Professional Program in UX Design
UC Berkeley Extension, 2019
SPEAKING
Arts Albumni Panel 2024
University of British Columbia
Touchpoint 2017
Simon Fraser University
AWARDS
Telly Award 2024
Dark & Lovely x The Sims: Play in Color
Gayming Award 2024
Authentic Representation: The Sims 4
BAFTA 2010
Kids Website: Club Penguin
"Kate is insightful, witty, and highly productive. She knows her craft and she's equally skilled working solo or as part of a team. I would work with Kate again in a heartbeat."
— David Sanderson, Goldtooth Creative